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Chrysler logo

History of Chrysler

Chrysler 300
Chrysler 300

Since the beginning of 2014 under the 100% control of the Italian carmaker Fiat. General Director - Sergio Marchionne (also the chief manager of Fiat). In January 2014, after the consolidation of 100% stake in the US Chrysler, Fiat's board of directors decided to establish a new single Fiat Chrysler Automobiles automotive company headquartered in the Netherlands.

It produces cars brands Chrysler, SRT, RAM, Dodge and Jeep, and before Plymouth, DeSoto, Imperial, and Eagle, a variety of accessories. There are financial and technological department of the corporation. Available in electronic and aerospace products. Headquartered in Auburn Hills (Michigan).

The company was founded in 1924 as an engineer and businessman Walter Chrysler as a result of reorganization of the company "Maxwell Motor" (swallowed in turn "Chalmers Motor", founded in 1908) and "Willys-Overland." In 1924 they released their first 6-cylinder car "Chrysler". Very successful was the purchase in 1928 of "Dodge", who brought immediately "Chrysler" in the ranks of the leading automotive companies of America. In the same year the brand Plymouth ( «Plymouth») and DeSoto ( «De Soto") were launched.

In 1955 lineup «Chrysler Imperial» cars allocated to a separate «Imperial» line. The company begins to actively buying up European transport companies: in 1963 bought 40% stake in the Spanish company Barreiros Diesel ( «Barreiros Diesel"), in 1964 - 30% of the shares of the British automotive consortium Rootes Group ( «Roots Group"), in 1966-67 - 80 % stake in the French firm "Simca". These firms are called, respectively, "Chrysler España", "Chrysler United Kingdom", "Chrysler France" and later combined into a single autofocus "Chrysler" in Europe.

Chrysler Crossfire
Chrysler Crossfire

In 1970, "Mitsubishi Motors" launches under the brand name "Chrysler" small cars for sale in the United States. But the 1970s have become unprofitable for the company: impact and the energy crisis, and ill-considered industrial policy, and a number of unsuccessful models (Dodge Aspen, Plymouth Volare, Dodge St. Regis), and - quality problems.

In 1978, the reins of the department of "Chrysler" in Europe, go to "Peugeot-Citroen» (Peugeot-Citroen), but "Chrysler" is still on the verge of bankruptcy. To exit from the current situation the company was invited by Lee Iacocca - known manager who managed to get loan guarantees from the federal government, proving that the closure of plants such giant corporations as the "Chrysler", it would be a national tragedy of America. Iacocca was able to rebuild the control and raise the prestige of the company in 1983. By the "Chrysler" join Lamborghini (1987), AMC (American Motors Corporation) with its famous department Jeep. In 1985-1989 "Chrysler" is developing small fuel-efficient cars in partnership with Mitsubishi Motors and Renault. From 1988 comes a series of cars, trucks and pickups Eagle.

In 1998 the corporation teams up with the concern "Daimler-Benz", which gets the name of DaimlerChrysler. It was originally planned equal partnership, but it is completely absorbed Daimler Chrysler. The new owners of the company had their own vision of production, which did not agree to the majority of the leaders of Chrysler. The Daimler decided to appoint new heads of enterprises. Since then, the established relationships with suppliers and manufacturing efficiency deteriorated.
Chrysler 200 - a modern model Chrysler.

In 2007, DaimlerChrysler sold the Chrysler unit for $ 7.4 billion fund Cerberus.

April 30, 2009 Chrysler announced a technical bankruptcy. After payment of debts of the shares were sold Chrysler to concern Fiat.

In early 2014, Fiat group got full control over Chrysler.

Chrysler Sebring
Chrysler Sebring


The company consists of a semi-independent, the leading independent marketing policy departments, including up to:

  • Chrysler - passenger cars, minivans;
  • Dodge - cars, minivans, crossovers and SUVs;
  • Ram Trucks - pickup trucks and commercial vehicles;
  • Jeep - crossovers, SUVs and SUVs;
  • SRT - high-tech version of the car;
  • MOPAR - upscale versions of cars, pickups and SUVs from Chrysler, Dodge, Ram, Jeep and Fiat. (Since 2012); spare parts for cars of concern;

Previously existed Plymouth division (1928 to 2001), Eagle (1988 to 1998), Imperial (from 1955 to 1975 and from 1981 to 1983), DeSoto (from 1928 to 1961).