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Mazda - the history of the brand

Introduced as the Toyo Cork Kogyo Co. In 1920, Mazda started the company as a machine-tool factory, but quickly switched to building cars. The first car of the Mazda, was named the Mazda-Go, a three-wheeled truck, introduced in 1931, which a year later began to export to China. It was the only car that was in production until the Second World War, when the Mazda factories started making guns.

After the war, a time of the Mazda plant to serve the prefecture Hiroshima. Production and exports were resumed in 1949 with the same 3-wheel truck. The first 4-wheel truck was the Mazda Romper, released in 1958.

In 1960, the first passenger car, Mazda R360 Coupe was released. In 1961, Mazda entered into a first partnership with a foreign company NSU / Wankel, with which it produces and develops rotary engines. This was done to ensure that Mazda was different from other Japanese companies. Today, Mazda is the only manufacturer of rotary engines Wankel, when other companies (NSU and Citroen) refused to produce it somewhere during the '70s.

Mazda has paid off, because its model quickly gained a name as a powerful cars. The most successful series for Mazda steel models R100 and RX, which eventually led to the development of the company.

Since 1970, Mazda began to look closely to a larger market for its cars to the United States. She opened the North American subsidiary under the name of Mazda North American Operations, and it seemed that she had a recipe for victory. In fact, Mazda models have been so successful that the company has even released a pickup on the basis of the rotary engine.

Mazda CX-7
Mazda CX-7

When the oil crisis occurred, "withered" rotary engines, which use the Mazda, have caused a drop in sales, but the Japanese company had not yet abandoned piston engines, so she was able to use the 4-cylinder models in their cars in 1973. There are new models Familia and Capella.

But Mazda did not intend to give up their sports car, and she decided to open a parallel plant, which would produce cars outside the mainstream. In 1978, they showed a very sporty RX7, RX8 and then. The reciprocating engine was also used on the models and the MX-5 Miata.

In 1979, after the company's financial decline, Ford Motor Company became the Mazda investor, owning 27% of shares. Later, in the 80s, the Ford has acquired a further 20% of the company after a few joint ventures, such as the use of Familia platform Laser and Escort models, as well as the production of a new discovery and Probe Mazda plant in Flat Rock (Michigan).

90 years began with another joint venture with Ford, you released the 1991 Explorer, which proved to be a bad investment for the Japanese, while the Americans have collected all the profits. After her hobbies alternative engine design, in 1995, Mazda commenced development of an engine with the Miller cycle.

Mazda 6
Mazda 6

The end of the 90s was not very profitable for the Japanese, as the financial crisis hit in 1997, during which Ford acquired a 39.9% stake in the company. Since then, cooperation between the two brands has increased, they shared their designs engines and even some platforms (Ford Escape and Mazda Tribute with the new generation Ford Focus with the Mazda Axela).

In the future, Mazda intends to keep his visionary ideas and experimental technologies through the development of hydrogen-powered cars.